19 Top B2B Marketing Companies

The buyer business looks at different options, considering things like price, quality, reliability, and their specific requirements. In simpler terms, if a company needs materials or services, they check out other companies that provide those things. Higher-value clients, predictable revenue, more targeted campaigns, and deeper customer loyalty.

B2B stands for Business-to-Business, meaning one business sells products or services directly to another business, not to individual consumers. Whether you’re a startup founder, marketer or business owner, understanding what is B2B is essential to building modern growth strategies. The term B2B is becoming increasingly common as industries digitalise and organisations rely more on inter-company collaboration. Our work has been directly cited by organizations including Entrepreneur, Business Insider, Investopedia, Forbes, CNBC, and many others. Companies that sell products or services to other businesses typically use B2B marketing strategies.

We created “The Replay,” a monthly data report that transforms VideoAmp’s measurement data into visual stories. Although it’s tough to start from scratch, if you target the right keywords with a steady stream of valuable content, you’ll see your rankings improve over time. See our guide to choose the right keywords for your brand, and learn about the latest SEO practices to compete against AI. But if you’re a marketing leader looking for campaign inspiration, start with the strategic bet each team made, and ask whether a similar bet applies to your situation.

Clients have some bargaining power compared to end-users who purchase in small quantities. The loss of one long-standing partnership with a business could be detrimental to the revenue sheets of a B2B company. This is because buyers who engage with B2B companies often buy in bulk and have greater purchases. For instance, instead of selling furniture to 1000 customers, B2B companies sell 1000 furniture to a single company in a single sale transaction. Since companies are involved in the sales transaction, the amount will be of big value compared to when consumers purchase the products or services.

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This group focuses on the technical aspects of your campaigns, including the use of media, events. Plus, download the 2025 Winners Report to learn on why and how they won. Keep exploring our resources to learn more about digital marketing. Which users can filter according to their region and industry. Canva’s Design School also attracts and engages professionals who need help with graphic design.

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84% of B2B marketers say content marketing helps them create brand awareness. Earning people’s attention and getting that mental real estate is a huge part of marketing success now. 61% of B2B marketers say better creative leads to more brand engagement, with 55% saying it helps them achieve greater share of voice. Your strategy is your single source of truth. TopRank Marketing's full-funnel influence and SEO/GEO solutions help B2B companies become the best answer for their customers. Whether you’re looking to see how your competitors stack up against yours or looking for the right agency fit, this report is chock-full of useful information you’re searching for.

According to McKinsey's 2024 B2B Pulse survey, 71% of B2B companies now offer e-commerce, and online sales account for 34% of total B2B revenue. Common arrangements include net-30 or net-60 payment windows, and some suppliers offer early payment discounts of 1 to 2%. After terms are agreed, the supplier delivers the products or services as specified. For example, a restaurant chain looking to upgrade its kitchen equipment might research suppliers, request catalogs, and schedule meetings to explore options. According to McKinsey's B2B Pulse research, the global B2B e-commerce market reached $18.6 trillion in 2023.

• In the business-to-business-to-consumer (B2B2C) model, you sell to businesses and reach the end customer either directly, through your partners, or both.
• In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee.
• That’s something you never could do in Magento, and it’s been a huge win for us.
• If you’re evaluating what kind of campaigns to invest in next, the examples above are a starting point.
• Customer acquisition is expensive ($89, on average, for B2B ecommerce), and you’re dependent on suppliers to maintain a consistent flow of inventory.
• We created “The Replay,” a monthly data report that transforms VideoAmp’s measurement data into visual stories.

For example, creating podcasts allows you to engage audiences on platforms like Apple Podcasts and Spotify. But it also publishes industry news, product updates, and other content to keep customers happy and engaged. The bottom of the funnel should also encompass post-purchase content. MoFu content is aimed at people who are researching your solution.

This includes up to three active B2B catalogs assigned via markets, company profiles, payment terms, volume pricing, ACH payments (US only), and vaulted credit cards. Today, Filtrous serves the University of California, Los Angeles (UCLA) and other labs around the world with a modern B2B wholesale experience built on Shopify. While the B2B world does include IT platforms selling email tools, inventory software, or analytics dashboards to ecommerce merchants, b2b marketing it’s bigger than software as a service (SaaS).

Their queries are also more complex — averaging 15 to 23 words — and demand clear, trustworthy, and contextual responses. Buyers are consuming more content through AI platforms and arriving at vendor websites more informed, with higher intent to purchase. “Zero-click search isn’t a problem — it’s an enormous opportunity,” the report emphasizes. Forrester expects that figure to reach 20% or more by the end of 2025 — likely an undercount, given the limitations of current attribution technologies. In 2025, 30% of all buyers viewed GenAI tools as a meaningful interaction type during the final commit stage of their purchase, compared to just 17% who said the same about interacting with product experts. While B2B companies are trying to minimize risk by applying governance practices used for internally developed applications, these top-down approaches are inadequate to control the adoption of GenAI in the commercial applications that go-to-market teams use.

Optimal targeting increases invitation acceptance rates and message responses, amplifying the success of your outreach efforts. The efficacy of your outreach campaigns hinges on the quality of lead filtration. Encourage customer feedback for social proof and incorporate visuals like event photos or video presentations for heightened engagement.

This type of news-worthy content helps the team prove that they know the industry inside and out, establishing trust with the audience. The brand regularly shares actionable bite-sized tips in a visual format to engage its social media followers. Canva isn’t just a great tool; it also boasts a solid B2B content marketing strategy to support its business users. You’ll need to help users take full advantage of everything you have to offer.

At Intent Amplify, we assist B2B businesses in developing winning strategies that fuel leads, revenue, and long-term brand trust. An effective B2B approach combines these formats to engage decision-makers across several touchpoints. Utilize digital marketing tools and platforms to reach and engage business clients. HubSpot continues to lead with its integrated approach, combining marketing, sales, service, and operations into a single, user-friendly platform. “I learned so much and networked with some great people!

Ratings and reviews can only be submitted when non-anonymous learners complete at least 40% of the course. Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course. Helping APAC's B2B marketers turn their departments into revenue generating machines You’ll be discussing challenges and pressing topics that are most relevant to you and B2B marketers in your specific industry. Getting business buy in for bigger budgets, new projects and initiatives How small players compete for talent with the big brands offering huge salaries